Full Description

This powerpoint presentation begins by providing a brief overview of the basics of dealing with the media, including the following topics: preparing stakeholders;message preparation;testing your messages;choosing a spokesperson; and,practicing your messages. Tips on what the media wantsfrom you are provided, including the following:a basic understanding of the issue in layman'sterms;to be assured that you are giving them the "full"story;background information (not "off the record"information);additional resources to contact; and,timely information - reporters have concrete deadlines. AWWA actions in preparation for theAP story are provided.

Product Details

Edition: Vol. - No. Published: 11/01/2008 Number of Pages: 20File Size: 1 file , 1.2 MB