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ISO 11136:2014 Sensory analysis - Methodology - General guidance for conducting hedonic tests with consumers in a controlled area
standard by International Organization for Standardization, 12/01/2014
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Full Description
ISO 11136:2014 describes approaches for measuring, within a controlled area, the degree to which consumers like or relatively like products.
It uses tests based on collecting consumers' responses to questions, generally on paper or via a keyboard or a touch screen. Tests of a behavioural nature (such as recording quantities consumed ad libitum by the consumers) do not fall within the scope of ISO 11136:2014.