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AWWA JAW62056

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AWWA JAW62056 Journal AWWA - Meeting Customer Expectations In a Fluid Utility Environment

Journal Article by American Water Works Association, 09/01/2005

Patrick, Roger; Means, Edward G., III

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The increasing pressure on water utilities to meet growingregulatory expectations is well-known. Customers arealso clamoring for utilities' attention, demanding service,safety, and taste and creating pressure from a differentdirection. Utilities' primary competition is the bottled waterindustry because of a public perception of greater safetyand better taste. In the service arena, water utilities arerated about the same as the average private sector organizationand slightly higher than the average federal agency.This article is the third in a series on trends andtheir implications for water utilities. The authorsexamine how customers rate the service of water utilitiescompared with other utilities, and discuss howdecision-makers and much of the general public arelargely unaware of or misinformed about environmentaland other issues affecting the water industry. Theauthors go on to discuss how simply providing high-qualitywater and engineering excellence are notenough to ensure customer satisfaction and publicsupport, and they provide ideas for improving customerservice and satisfaction and countering mediamisinformation. Includes 8 references, figure.