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AWWA SOURCES66403

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AWWA SOURCES66403 Austin's WaterWise Electronic Newsletter: Reaching Customers through Electronic Media

Conference Proceeding by American Water Works Association, 02/01/2008

Gross, Drema Crist

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This powerpoint presentation provides information on Austin's WaterWise electronic newsletter. Readership statistics, washer rebates, toilet article, cost of traditional direct mail, cost of electronic marketing, direct mail vs. electronic media, true results take time, tips for a great newsletter, emerging obstacles, additional electronic avenues, and benefits of electronic marketing.

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Edition: Vol. - No. Published: 02/01/2008 Number of Pages: 30 File Size: 1 file , 230 KB