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AWWA ACE70738 Utilizing Social Media for Water Utilities

Conference Proceeding by American Water Works Association, 11/01/2009

Peabody, Kate; Irvine, Lori

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This powerpoint presentation begins by providing a brief overview of social media, defined as a second generation internet-based services,which emphasize online collaboration andsharing among users. The uses of social media by water utilities are outlined, along with examples of effective use of social media, advantages/disadvantages of using social media, possible social media tools for water utilities, and social media optimization and marketing.